Iceland Foods
EcommerceIceland Foods is one of the UK's largest frozen-food retailers, serving millions of online grocery customers. As a UX Designer on the ecommerce team, I've worked across the digital experience — from monetising listings through Retail Media to giving customers control over refunds, meal deals, and bundle offers.
Below are four focused case studies covering the work I'm proudest of.
Engagement
ROLE:
UX Designer
COMPANY:
Iceland Foods
DATES:
Nov 2022 – Present
FOCUS:
Ecommerce, CRO, Self-Service
Case Studies
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Retail Media
MonetisationDesigning sponsored product placements that grow ad revenue without hurting the shopping experience.
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Self-Service Refunds
ServiceA scalable self-serve refund flow that reduced contact-centre load and gave customers instant resolution.
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Meal Deal
PromotionMaking multi-product meal deals legible online so customers can mix & match with confidence and hit basket thresholds.
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Bundles
AOVCurated product bundles that lift average order value and surface complementary items shoppers actually want.